12/28/2023 0 Comments Bubble coat![]() ![]() The pee run turned out to be a source of inspiration. The weather was already turning nippy, so when Kamali got out of her tent in the middle of the night for a bathroom break, she wrapped her sleeping bag around her shoulders before sprinting for the trees. Kamali found herself on a post-divorce camping trip with a friend in the middle of August in Upstate New York. And much like Bauer, the idea came to Kamali during a moment of discomfort. But it was designer Norma Kamali in the early ’70s that came up with the ankle-length coat we know and love today. Not anxious to knock on death’s door a second time around, Bauer came up with a waist-length quilted puffer coat with a knitted collar. Puffers have been around since the 1930s, introduced to the market after Eddie Bauer nearly died of exposure when his wool sweater froze from rain on a fishing trip. “The ratio of aesthetics to utility is really different when you’re standing on a train platform in February.” Basically, you’re not going to replace the coat that keeps you the warmest - which you only wear for a few hours a day anyway - just for aesthetic reasons. You’re taking it off as soon as you’re indoors, so not only does it have a short life in the calendar year, it has a short life in the day,” Jolles says. “Coats have a different signifying power. You don’t get tired of it as quickly as the shirt you wear weekly. Outerwear also has a slow turnover rate because coats only get trotted out during certain months of the year, so it extends their life in a wardrobe. You don’t care as much.” Since puffer jackets are well insulated, trap body heat, and are champs at keeping you warm during the worst of winter, they come back year after year, including this season. “The ratio of aesthetics to utility is really different when you’re standing on a train platform in February. This makes people replace coats slower than they would shirts, for example, which have a more aesthetic investment. Outerwear in particular needs to do its job,” says Marjorie Jolles, co-editor of Fashion Talks: Undressing the Power of Style. “Utilitarian clothing, there are certain things they can’t sacrifice. The puffer reappears year after year because of the relatively slow cycle of outerwear fashion, and the rotation is sluggish because coats have a purpose that’s outside of style. Winter is coming ! /obJe6bO87B- October 22, 2018 And as of August, Aritzia has been back to promoting its “Super Puff” coat, which inspired a slew of memes in 2018 poking fun at the bulgy puffer jacket. Moncler released puffer coat couture gowns during 2019 Milan Fashion Week, adding a ski-weekend touch to ballgowns. Orolay’s $140 Amazon coat first took over the Upper East Side and then the world, earning its own fan-fueled Instagram handle. Moms wear them, Rihanna has one the size of a Christian tent revival, and in South Korea, it’s the mark of class divide.ĭown coats never go out of style, but they had a real moment last winter and are poised to enjoy the same attention as this winter approaches. They’re found in Costco next to the paper towels and in Balenciaga next to the $900 fanny packs. Restaurants are packed with puffy jackets thrown over the backs of chairs, sleeves poking out into the aisles. People run down subway stairs bundled into jackets that look like duvets with sleeves. Come winter, it seems like you’re never more than 10 feet away from a puffer coat.
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